J’s Cycles was set up by James Wagner in 2014 as a small bike shop serving the communities of west and south Yorkshire. Ten years on, the business has grown significantly and is firmly cemented in the hearts and minds of cycling enthusiasts across the UK and beyond.
Selling a comprehensive range of road and mountain bikes, from leading brands like Specialized and Pinarello, alongside electric bikes and a junior collection, J’s Cycles is a magnet for anyone who enjoys cycling. “We can cater for all ages and abilities, whether they cycle for fitness, competition, fun or adventure,” says founder James. “We aim to motivate and inspire, whilst offering an honest and reliable service.”
From their humble beginnings, James and the team now ship bikes across the world, whilst still retaining a very strong and loyal customer base closer to home. In mid-2022, they began working with Ideal4Finance, to enable them to offer finance to their UK customers.
“We’d become more aware of customers asking if they could spread the cost of their bikes rather than having to pay the whole amount up front,” says James. “Once we teamed up with Ideal4Finance, we soon realised that having manageable payment plans made it much easier for people to purchase what they wanted.”
James strongly believes that the customer finance facility has helped the business to secure more sales, by making products more accessible to a wider range of customers. Sales that otherwise might not have happened, were made possible because finance was available.
“I would say that a significant proportion of our sales in the last two years have been because we could offer customer finance, with the 0% option working particularly well for us,” says James. “Being able to offer finance is very attractive to customers and has certainly given us that extra competitive edge”.
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